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Culture Matters: A Study on Presence in an Interactive Movie

Abstract – A cross cultural study was conducted to test the influences of different cultural backgrounds on the user’s presence experience in interacting with a distributed interactive movie. The effects of embodied interaction on presence were also investigated because embodiment is often used to enrich the experience and to reduce the complexity of distributed interaction. In absence of a clear definition of what cultural factors might influence presence, Dutch and Chinese participants were invited to the study to optimize cultural diversion. The results suggested that Chinese participants perceived more presence than Dutch participants in all conditions. The results also show that interaction methods (direct touch against remote control) had no influence, while embodiment (robot against screen agent) had mixed effects on presence.
Keywords: culture, interactive movie, presence

J. Hu, and C. Bartneck, “Culture Matters – a Study on Presence in an Interactive Movie,” CyberPsychology and Behavior, vol. 11, no. 5, pp. 529-535, 2008.
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DOI: 10.1089/cpb.2007.0093
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User Experience Evaluation of a Distributed Interactive Movie

Jun Hu, Maddy Janse, Hyun-joo Kong

The effect of presenting a distributed interactive movie at different levels of control and distribution on the end user’s fun and presence experience was studied. The results suggest that an increased level of end-user control on the flow in the video increases the level of the user’s experience and impacts the feeling of presence significantly. The effects of distribution are less clear and are very much depending on the presentation devices and the content modality. These results are discussed in terms of the measurement instruments and the experimental design, and suggestions are made for further research.

J. Hu, M. Janse, and H.-j. Kong, “User Experience Evaluation of a Distributed Interactive Movie,” in HCI International 2005, Las Vegas, 2005.
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